Meet the DevAllies - Bruno Walraven, Head of Product

The Storyteller · Urgency to win · Less than 6 months at DevAlly

Who are you, and what are you up to at DevAlly?

I'm Bruno, Head of Product at DevAlly. I love understanding how people use what we build and turning that into products that truly impress them.

“Accessibility should be the starting point, not an afterthought, and that's what we're making possible.”

What does a typical day look like for you at DevAlly?

Researching and defining new features, prototyping, and, yes of course, getting hands-on with fixing bugs and building features. Plus market and competitor research, supporting customers, and reviewing sprint progress with the team. A lot of context-switching, but it's the kind that keeps things interesting.

What problem does DevAlly solve — in your own words?

Most teams don't know where to start with building accessible products, or think it's too much effort. DevAlly takes that chaos and makes it actionable, giving teams the ability to find and fix accessibility issues as early as possible in the development process.

What's the thing you're most proud of building here?

That we're not just building tools. We're changing how teams think about accessibility. Helping people go from seeing it as a checkbox to understanding why it matters for everyone. That shift is the thing I care about most.

Hot take: what's the future of developer tooling?

Most coding is now done by AI agents. Creating processes that support agentic work is a must if you want to move at pace — both shipping features and learning from users.

“The teams that figure that out early will have a real advantage.”

Fun fact: something that surprises people about you.

My favourite hobby is sim racing i.e. racing cars on a simulator. Not exactly what people expect from a Head of Product, but the attention to detail and split-second decision-making translates more than you'd think.

Find Bruno on LinkedIn (opens in a new tab)

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